APT Updates – Transparency, Omnichannel Strategy, and Outreach

In this APT Ideation update, we offer three resources to improve practices at your organization. 

• Resource 1: Deinfluencers: The Rise of Authenticity in a Saturated Influencer Culture

• Resource 2: A Comprehensive Guide to Omnichannel Marketing

• Resource 3: How to Use Social Media for Health Communication With Young People

Resource 1: Deinfluencers: The Rise of Authenticity in a Saturated Influencer Culture

What: An insightful article from Influencer Marketing Hub exploring the rise of “deinfluencing” — a social media trend centered on authenticity, mindful consumption, and honest product recommendations over traditional influencer promotion.

Why: For associations and nonprofits to:

• Better understand shifting audience expectations around transparency and authenticity

• Adapt marketing and social media strategies to combat audience fatigue

• Build stronger trust and engagement with members through more genuine content approaches

How: Organizations can use this resource to:

• Create more authentic and values-driven digital campaigns

• Encourage honest storytelling and community-focused content

• Improve audience trust by prioritizing transparency and meaningful engagement over overly promotional messaging

Resource 2: A Comprehensive Guide to Omnichannel Marketing

What: This resource is a comprehensive guide from Shopify on omnichannel retail strategy, specifically tailored for organizations looking to integrate multiple sales channels effectively. It provides detailed insights into creating seamless experiences across both physical and digital touchpoints, making it particularly valuable for associations managing diverse revenue streams like exhibits, sponsorships, and member services.

Why: Associations need this resource to stay competitive in today's digital landscape where members and stakeholders expect cohesive experiences across all interaction points. It helps organizations modernize their approach to sales and engagement, enabling them to: 

• Better serve member needs across multiple platforms 

• Increase revenue through optimized sales channels 

• Make data-driven decisions about engagement strategies 

How: Organizations can implement this resource by: 

• Analyzing their current sales channels and identifying gaps 

• Developing an integrated strategy for physical and digital presence 

• Using data analytics to understand member behavior and preferences 

• Creating consistent messaging and experiences across all platforms 

Resource 3: How to Use Social Media for Health Communication With Young People

What: This detailed resource from MJA InSight+ focusing on effective social media strategies for health communication with young people.

Why: For associations and nonprofits to:

• Better reach and engage younger demographics

• Implement evidence-based social media strategies

• Modernize their health communication approaches

How: Organizations can use this resource to:

• Develop targeted social media campaigns

• Understand best practices for youth engagement

• Create more effective health communication strategies

• Improve their digital outreach efforts

Ready to explore how APT can support your team? Let’s talk. 🚀